TikTok is introducing a updated setting that permits them to reduce the quantity of artificial intelligence-produced content appearing in their feeds. This move comes as the platform announced that it now features over 1 bn AI videos.
Testing and Rollout
The update is in a pilot phase over the following weeks before a global rollout. This shift aligns with a rise in AI-generated material, spurred by new content generation software.
The Broader AI Trend
It has been noted that almost a tenth of the fastest-growing content creators on another major platform only show AI-generated videos. A large amount of this material is deemed mass-produced AI material, a phrase for poor-quality, bulk-generated content that is typically absurd or surreal.
Our research shows that numerous viewers like content created using AI tools, including computer-generated images to informative clips, and we aim to give people the option to increase or decrease of that, according to their own choices,” said a spokesperson.
AI on the Platform
TikTok announced that there are currently 1.3bn videos on its app identified as AI-generated. Collectively, in excess of 100 m pieces of content are uploaded to the platform each day, making AI-generated material a minor part of its overall inventory.
User Control Features
Members will be in a position to limit or boost the volume of AI-generated videos they see by using the “manage topic” feature in the app and choosing “AI-generated content”. Further subjects that currently be adjusted under the tool include politics, fashion, beauty, and movement.
AI Disclosure Rules
Its rules require creators to tag “realistic” AI-generated content, and it bans malicious fake videos of celebrities or critical incidents. Any believable AI-generated clip that is not labeled can be deleted under its terms of service.
In addition, the app will now add an AI-generated label to content produced via its own AI tools, or flagged by an industry-wide initiative for recognizing content made by AI. This measure is intended to help prevent users from seeking to circumvent the tagging system.
Responsible AI Funding
The platform is also establishing a $2m educational fund for specialists and groups to create informative material about ethical AI use. This initiative will benefit educational bodies specializing in teaching programming and robotics.
Moderation Strategy
TikTok has supported its content review process, following debate over plans to make redundant hundreds of review team members in the United Kingdom. The company is set to eliminate a significant number of roles in its content moderation division in its British office, with trade unions and internet security professionals raising concerns that people are being substituted by AI moderation.
A trust and safety lead clarified that human moderation would still have a role, but artificial intelligence can shield workers by filtering out the most distressing content before it is viewed by humans. The company announced a notable drop in explicit and harmful content seen by safety staff over the past year due to reliance on its machine learning processes.
It is vital to integrate humans and technology to ensure user safety,” the official commented. “We’ll have humans as involved in the system, but we also think it’s highly necessary to minimize viewing of harmful content as swiftly, which is the area in which a extensive automated help is making a difference work at speed.”
